Amanda Crowe, MA, MPH

Amanda Crowe has 15 years of expertise and practical experience in strategic health communications, material and public health program development, media advocacy, health care alliance and coalition building, health messaging and market research.


She works with a number of patient advocacy organizations, professional medical societies and medical centers to develop health content and scientific communications, conduct market research (e.g., focus groups, field-testing of materials), provide counsel on health awareness programming and the use of traditional and social media to advance the visibility of key health issues and initiatives. Amanda helps her clients build strategic alliances with community and nonprofit health organizations and government agencies to help inform the medical community about new research findings and important therapeutic advances. Her interests are in oncology/hematology, heart disease, diabetes, maternal and child health, infectious diseases, pain management and preventive medicine. 

She earned her Master’s degree as a Park Fellow in medical journalism and a Master’s in Public Health both from the University of North Carolina (UNC) at Chapel Hill. After working in the non-profit and health communications agency environments, Amanda founded IMPACT Health Communications, LLC to pursue her passion for public health education and medical communications. 

Before attending UNC, Amanda worked at Cooney/Waters Group, a medical/health marketing communications firm based in New York City. There she designed and implemented media advocacy campaigns on a range of issues, such as patient-physician communications, HIV drug resistance, disparities in childhood immunizations, meningitis on college campuses and influenza and tetanus vaccine shortages. 

Previously, Amanda served as a communications director for the American Cancer Society New England Division where she managed and executed all internal and external communications, including media relations and public awareness campaigns for chapters in CT. 

Amanda is a contributing writer and editor for a number of online and print publications. Her work has been selected for presentation by the American Public Health Association and the Centers for Disease Control and Prevention’s National Conference on Health Communications, Marketing and Media. She is also a guest instructor on the news media and public health at the UNC School of Public Health Leadership program, and a member of the American Public Health Association, American Medical Writers Association and Society of Public Health Educators. She graduated magna cum laude from Duke University with a bachelor of arts in psychology and concentrations in markets and management and television and film studies.